The Center for Philanthropy and Nonprofit Leadership recently hosted its first donor education event on April 25, 2013. This luncheon and lecture was co-sponsored by the Conference of Southwest Foundations and brought Dr. Michael Moody, Frey Chair for Family Foundations and Philanthropy at the Johnson Center at Grand Valley State University, to Rice to explain new research on next generation philanthropy.
His lecture, “Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy,” challenged foundation staff and board members from across the state of Texas to think differently about the incoming generation of philanthropic decision makers. His research indicates that the connection to family remains a high influence on a donor, but the most important factor reported by the next generation of donors participating in the study is personal experiences. These donors based their philanthropic investments on the personal experience and connection they have with organizations and causes.
Dr. James Edwards, Executive Director of the Johnson Center for Philanthropy, spent the final portion of the luncheon providing an overview of the programs and services offered by the Johnson Center. His presentation indicated the economic impact that a nonprofit academic center has on the surrounding community and discussed the ability of an academic center to strengthen the efficiency and effectiveness of the organizations served by its programs.
The Center for Philanthropy and Nonprofit Leadership at Rice University plans to offer additional donor education events in the future. To learn more about Dr. Moody’s research, please visit www.nextgendonors.org.